Apex

A self-serve CRM platform for the destination marketing industry.

Apex was developed by a dedicated team of Product Managers, Product Designers, and Engineers, under the leadership of VP of Product, Ryan Bolton. This new platform is set to replace Simpleview’s highly regarded but aging CRM 3.0. The result is a powerful system that offers users greater control to design and customize their ideal workflows and information management processes.

Key Takeaways

Led the design of the interface and overall user experience.
Worked closely with project managers to gather user research and customer feedback, helping to shape key features and workflows.
Reported directly to VP of Product.
Implemented the linear workflow initiative creating more streamlined workflows, tailored to match users' specific intentions in different situations.
Apex strengthens Simpleview’s position as the industry leader, increasing contract revenue by as much as 20%.