Apex
A self-serve CRM platform for the destination marketing industry.
Key Takeaways
Led the design of the interface and overall user experience.
Worked closely with project managers to gather user research and customer feedback, helping to shape key features and workflows.
Implemented the linear workflow initiative, creating more streamlined workflows tailored to match users' specific intentions in different situations.
Apex strengthens Simpleview’s position as the industry leader, increasing contract revenue by as much as 20%.